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LeBron James World Tour Email Design

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I wanted to create a simple and playful email design. Moreover, this design needed to attract and engage users implying it will be fun to participate in this world tour.

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It was challenging for me to bring the fun of the basketball game out onto this email design. I also had to think a lot where and how to locate the photo of the arena in the email.

Ray-Ban Email Design

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My goal was to produce a design that is elegant and clean. At the same time, I needed to make this interesting visually, so the users can look through the products and possibly visit the official Ray-Ban website.

 

I was successful to design it elegantly and clean, but it was difficult for me to make an elegant and interesting design while maintaining the simplicity. Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

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